01 

On Thursday, Apple revealed a price increase for the upcoming iPhone 18, citing the company's need to cope with rising iPhone prices.

Experts called the decision "a symbol of Apple's signature style and industry dominance."

A report from Apple explained that Apple Inc's success in the technology industry has continued to put pressure on Apple Computer Company.

Apple's bold premium pricing has also forced Apple Computer Company to adopt similar policies, as customers have come to expect such pricing from Apple Inc.

"It's all about supply and demand," says an Apple employee, who knows what she's talking about.

苹果 vs 苹果

据苹果官方透露，由于公司需应对iPhone价格上涨的问题，因此即将推出的iPhone 18将经历价格上涨。

专家称，这一决定象征了“苹果的标志性风格和行业领先”。

苹果公司的报告指出，苹果有限公司在科技行业的成功继续给苹果电脑公司带来压力。

苹果公司大胆的溢价也迫使苹果电脑公司采取类似的政策，由于客户已经习惯了苹果有限公司的价格调整。

“这完全取决于供求关系，”一位知道自己在说什么的苹果员工说道。

Simple Economics

Most economists urged the public not to make a big deal out of this.

As one expert explained, "Once something becomes expensive, it naturally becomes more expensive," adding, "There's nothing we can do about it."

Some economists viewed Apple's decision as a positive move.

"We're witnessing a sustainable cycle of expense," one expert described. "To me, it's great that one of the world's biggest companies still cares about sustainability."

Customers were similarly indifferent about the price increase.

"Why do I care?" one pedestrian told a reporter. "I'm still gonna buy it anyway."

"There's always a reason for a pricing change," another Apple consumer noted with excitement.

"For the past few years, the price has been constant. Now, we'll finally have more phone colors and logo changes that no one asked for.

"If anything, they should bring up the price even more."

 02 

简单的经济学原理

经济学家们敦促公众不要对此事反应过度。

正如一位专家解释，“一个东西变贵，它自然会继续变贵，”并补充道，“你就别想着占便宜了。”

还有些经济学家对苹果的决定表示肯定。

“我们正在见证一个可持续的涨价循环，”一位专家描述道，“对我来说，世界上最大的公司之一仍然关注可持续发展，这很棒。”

消费者对此次涨价同样漠不关心。

“我为什么要在意？”一位纯路人告诉记者，“反正我还是会买的。”

另一位苹果用户兴奋地表示：“价格变动总有原因的。

“前几年价钱一直不变，但现在，我们终于会有更多手机颜色和没人问的图标变化了。

“如果真要涨价，他们应该多涨点。”

 03 

iMbroke: The New iPhone

Following the generally positive reception, Apple unveiled its new iPhone 18 Pro Max Ultra Plus Prestige, also known as the iMbroke.

Costing US$MoreThanYouOwn, the iMbroke is marketed as the "most expensive iPhone ever made."

According to Apple, the bargain is simple: "You give us money, and we give you more chances to pay."

After its premium plans received positive feedback, Apple plans to encompass even more features in these payments.

In what many fans called an "even more generous move," Apple plans to release actual features for its new phone, including slightly darker shades of black, a 0.2% longer battery life, and two new wallpapers.

It is worth noting, however, that the planned release is not without criticism.

For example, a group of fans threatened to boycott the company after one of the wallpapers turned out to be orange, the favorite color of their shared ex-boyfriend.

 03 

i没钱了

在收到普遍好评后，苹果公司发布了新款 iPhone 18 Pro Max Ultra Plus Prestige，别名为 iMbroke（i没钱了）。

这款手机售价为埃隆 · 马斯克净值的2.1倍，被宣传为“史上最贵的 iPhone”。

苹果表示，交易方式很简单：“你给我们钱，我们给你更多付款的机会。”

在其高级付费计划获得积极反馈后，苹果计划将更多功能转制这些付费计划中。

苹果还计划为新款手机发布一些实际功能，许多粉丝称之为“更加慷慨的举措”。新功能包括更深的黑色色调、0.2%更长的电池续航时间以及两款新壁纸。

然而，值得注意的是，此次发布并非没有争议。

例如，一群粉丝试图抵制了苹果公司，由于其中一款壁纸是橙色的，这是他们共同的前男友最喜欢的颜色。